In Sync With Real Life
CES 2016

Samsung Electronics I Las Vegas Convention Center

What are the true benefits of connected devices across all product categories?

At CES 2016 Samsung shows the IoT is now “in sync with real life”. To strengthen the key message our design focused on six curated lifestyle scenarios at the center of attention. In these framed islands, visitors can see and experience the direct benefits of truly connected devices. The products are no longer necessarily divided by their categories for presentation, but each scenario showed different products interacting with each other to illustrate specific benefits and to paint an overall image of what the Internet of Things really is about and how we can all profit from it.