EXHIBITION

Home of the Future
IFA 2014

Samsung Electronics I CityCube Berlin

Enhanced Experience with The Perfect Curve
In 2014, the direction of the design philosophy for Samsung Electronics televisions is to continue to pursuit a simple and attractive aesthetic while adding the most advanced functional features to thereby offer a greater, more expanded viewing experience. The basic purpose of the television is to be watched' but we believe that the television can also become something 'to be experienced.' And our continuing concept, One design, unifies the various components of the television to make it even more convenient to use and reflects Samsung's design philosophy to provide the most immersive and captive viewing experience.